What are the main reasons for Sony PlayStation’s profitability? Essay

What are the main reasons for Sony PlayStation’s profitability? In the year 1994, Sony launched its own video console called the PlayStation which is now one of the most well known and best selling gaming consoles in the whole world. The PlayStation has been even more successful since the product has been re-launched and innovated in 2000, called PlayStation 2. The secret behind the success of high profitability will be discussed in this coursework, primarily the main reasons have been Innovation, the Advertising Strategy applied and the rest of the marketing mix used by the Sony Corporation. One of the main reasons behind the PlayStation being a ‘winner’ for the Sony Corporation is Innovation. Innovation is the process of bringing a new idea to the marketplace. Sony’s PlayStation revealed the CD-ROM gaming technology for the first time in the market instead of the cartridge-based technology which was used by its respective competitors, Nintendo 64 and Sega Saturn. This mind-blowing technology helped to improve the graphics providing a 3D multimedia view along with the incorporation of a 1024K dual-parted VRAM which allowed the picture displayed on-screen to change quickly. These high quality graphics proved to add value to the product and thus many consumers decided to go for the PlayStation. To Sony’s delight, PlayStation sold more than 300,000 units in the first 30 days: a great achievement which boosted up the profitability of the company, leaving the competitors thoughtless. Another reason which has helped to increase PlayStation’s profitability is the advertising campaign approached by Sony. The PlayStation is usually advertised through magazines and TV adverts. This time it did not aim at the traditional 8-16 years old demographic target audience. Although, this time the product was aimed at an older audience so that higher consumer awareness could be achieved. The good thing about the PlayStation’s TV adverts is that it tries to differentiate the product from the competition whilst also generating interest and awareness of the new product launch. Also, Sony tries to sponsor certain big and famous events such as 1995 MTV Music Awards and the UEFA Champions League in order to increase more profitability. Furthermore, all this advertising has helped to create a positive image about the company. This strong and po... ...his has helped to satisfy the demand better which has increased Sony’s sales and therefore led to higher profitability. Apart from all these things, Sony’s PlayStation has had other innovative ideas which have increased profitability. The PlayStation 2 also has a DVD player incorporated with it. This means that now the consumers enjoy the added value of a DVD player and they do not need to have a separate one. Moreover, Sony was the first one to introduce more than four players gaming through the Multi Tap. This meant that now consumers could play with each other just using one console which helped to increase flexibility. Furthermore, it also introduced the Memory Card which allowed users to save their game data in it. Like this, the user could continue the game from last saved stage or could take it to a somewhere else and play there. What is more that, PlayStation’s remote control have more better design which make it easier to play and prove to be more comfortable. All these innovative ideas have helped to make the PlayStation much more appealing than the competitors’ products. The profitability has again been affected due to these factors by incrementing it.

Zychol Chemicals Case Study Answers

Although concerns are seemingly simple, they consist of essential effects for further analysis. If you do not knowingly ask these concerns, you will deprive on your own of some of one of the most essential proof there is for understanding records. Train yourself to highlight or highlight the info that will allow you to answer the adhering to concerns. You should recognize exactly how this Glycol Chemicals Case Study Answers record came to be produced. Composed historical documents were produced y Individuals In a particular historic setting for a particular function.Till you know who produced the Glycol Chemicals Case Study Answers document you have reviewed, you can not know why it was produced or just what meanings its author intended to give by producing it. Nor is it enough to merely discover the name of the author; it is similarly vital to find out concerning authors as folks, what social background they came form, what position they held, to exactly what group they belonged. Al though you will certainly discover the identity of the writer from the introductory notes, you will learn such regarding that person or group from the Glycol Chemicals Case Study Answers paper.The final inquiry has to do with the content of the Glycol Chemicals Case Study Answers record. You now recognize enough regarding it in a general method to observe exactly what it actually says. To discover the plot, you have to take some notes while you are reading and also highlight or highlight crucial areas in your message. The a lot more usually you ask on your own, What is taking place here? The simpler it will certainly be to learn. No matter how unknown Glycol Chemicals Case Study Answers paper shows p at first, purposeful focus on the plot will enable you to focus your reading.

Optimism in John Steinbecks The Grapes of Wrath - Free Essay Example

Sample details Pages: 3 Words: 1009 Downloads: 7 Date added: 2019/05/13 Category Literature Essay Level High school Tags: Grapes of Wrath Essay Did you like this example? An exhibition of fundamental American optimism, The Grapes of Wrath follows and exemplifies the resilience of the lower class over the hardships of class prejudice. Director John Ford blends the harsh austerity of John Steinbecks 1939 political novel with his own strong populist and republican beliefs, leaning on the genuinity of his actors and of the camera to sculpt a simple and believable interpretation. Ford uses the severe candor of life during the Great Depression as an operative device in his film; using its simplicity and soft sadness as an element to aid in imitation. Don’t waste time! Our writers will create an original "Optimism in John Steinbecks The Grapes of Wrath" essay for you Create order The Grapes of Wrath teems with examples of Fords affinity for visual expression. Unreliant on verbal cues as a means of communication, Ford illustrates the specific characteristics of each of his characters solely by the way that they exist; how they stand, their reaction to the land as they pass through. For example, Ma Joads cleaning up of the old house is shown without dialogue, but her careful discovery of a forgotten pair of earrings and subsequent wistful longing for an easier past could hardly be better expressed with words. The Joads journey across the country is made predominantly in silence, but depicted all the more impactfully because of this focus on the actors physical and internal emotions as opposed to those spoken. Fords choice incorporation of many of these elements is indicative of a deep understanding and connection that he felt with the extraordinary qualities of the ordinary American. He intentionally hones in on this awareness, focusing on the genuine and simplistic facets of the story to achieve a more realistic film.Specifically, Ford depends hugely on the actors and the effect that purely their acting can have on the film without concentrating too much on screenplay or cinematic elements. He hires an all-star cast of performers, but establishes that they are all picturesque as well as plausible. There is John Qualen as Mulee, a fugitive on his own land, John Carradine as Casey, the preyed upon preacher, and Jane Darwell as Ma Joad, the wise, matriarchal figure who defines the movie mor e so than Tom Joad ever could. These faces appear to belong so naturally with their characters that the audience sympathizes all the more easily with the family and with the story in general. Each actor worked with Ford to craft a believable persona for themselves which they carry throughout the whole movie. In the scene in which Grandpa Joad dies, lines such as Looks like a lot of times the governments got more interest in a dead man than an alive man and ..if I was to pray Id pray for folks thats alive and dont know which way to turn! and the delivery of these lines work to evoke in the audience a sympathetic and very personal feel, which resonates throughout the entire film. Ford repeatedly uses this technique of subtle undertones to craft a theme and moral that is not necessarily evident without some scrutiny. Similarly, Ford, along with his cinematographer Gregg Toland, fuse multiple aspects of cinematography such as less lighting, which achieve the look of a barren Oklahoma and Eden-looking California, or of wide-angle lenses coupled with deep-focus shooting, which make the faces of the Joads seem malnourished and forced in close-up, and depicts the true breath of the Oklahoma landscape. Fords choice to incorporate solely match-lit scenes or simply naturally dark lighting functions to create a plausible portrayal of the realities of Great Depression era America. By letting the scenes unfold with what would be natural lighting should the scenes occur in real life, Ford creates yet another pathway for the audience to allow themselves to be truly swept away by the film. Toland was unique more in the degree to which he pushed expressionistic lighting effects in studio pictures for dramatic stories, utilizing the grainy nature of black-and-white picture to mimic and capture the coarse quality of pictures taken during the Great Depression in an effort to create a documentary style imitation of those pictures.Ultimately, the film hopes to emulate the realities of the families living through a time when ones basic societal economic system is jeopardized. Capitalism is dependent upon a free market, wage labor, and privately owned businesses, as opposed to state-owned ones. In The Grapes of Wrath, we see exactly how capitalism failed the Joads their farm when they are unable to produce crops due to the drought. They cannot pay the bank what they owe for their land nor the landlords what they owe for the house and land they lease. Steinbeck (and Ford) criticize the economic system that drove farmers to homelessness and extreme poverty, but do not advocate e ntirely anti-capitalist beliefs; rather, offer a corrective view of capitalism seeking to re-humanize the modes of production and to reinforce the idea that people should maintain basic human rights within an industrialized economy. Alternatively, they do not completely promote communist beliefs (though to do so would not have been so condemned as it would post-World War II), but instead propose a reconciliation between the capitalistic, mechanized cities of America following the Second Industrial Revolution and the majority of the countrys more traditional, agrarian population. Additionally, Ford goes on to contradict Steinbeck in his adaptation of the novel by illustrating his faith in the will of the American people to adapt and sustain, a concept immortalized by the final, added scene of the film wherein Ma Joad delivers her famous speech. She states But we keep a-comin. Were the people that live. Cant nobody wipe us out. Cant nobody lick us. Well go on forever, Pa. Were the people This, along with the meticulous inclusion of a variety of cinematic elements, effectively summarizes Fords intended theme of the movie: that although the conditions in America remain uncertain and oftentimes flawed, it is the grit and resilience of the working American people that epitomizes the American Dream, and which allows them the elasticity to drive forward and survive even when the very land they stand on is pulled out from under them.